A small team that got tired of analytics tools that needed a manual just to find out which page people actually liked.
It started with a spreadsheet of complaints, mostly ours. Every analytics tool we'd used either buried the one number we actually cared about under twelve charts we didn't, or asked visitors to accept a cookie banner just so we could count them. Neither felt great, and neither told us anything we could act on before lunch.
So we built the tool we wanted: cookieless from the first pageview, readable without a data-science degree, and honest about what it can and can't tell you. Then we did the obvious thing and put it on our own site, because a tool that isn't good enough for us to use every day isn't good enough to sell.
Not a demo account. Not numbers from a slide deck. This is our real dashboard, tracking the real marketing site you're reading right now — the same behind-the-screen view every customer gets.
Small team. Real people. Genuinely reads its own analytics for fun.